Plug Into
MACH Visions
A Flexible future
THE MOVEMENT
What is MACH and Composable?
Customer expectations are disrupting every market, MACH and composability is poised to transform how businesses connect with customers and employ the technology that powers customer experiences and the creativity that fuels brand loyalty. The MACH and composable movement is a global community of people, agencies, technology partners and brands exploring new alternatives and approaches to technology-enabled, commerce, CX, brand storytelling, data, content, and innovation. MACH (microservices, API-first, cloud-native SaaS, headless) are the design principles behind modern enterprise technology.
WPP + MACH, Technology to empower Marketers, Agility, Creativity and Human Impact.
THE TECHNOLOGY
Enablers
WPP have established Global Strategic Partnerships with the leading MACH Alliance certified and innovative composable technologies from the ecosystem and community, to deliver on the mission of enabling fast time to value, composable commerce everywhere, innovative CX, and content creation at-scale for our clients.
THE COMMMUNITY
The MACH Alliance
WPP companies AKQA and VML are proud certified members of The MACH Alliance, a not-for-profit industry body that advocates for open and best-of-breed tech ecosystems. The MACH Alliance aims to educate and support the industry as a whole on what to look out for when embarking on the journey to composable and MACH.
Events
IN-PERSON
MACH & THE MACHINE
Opportunities for Ai, Enabled by MACH Technology
MACH today represents a new phase of opportunity for how businesses connect with customers, and employ the technology that powers customer experiences and the creativity that fuels brand loyalty.
A new era defined by leveraging MACH architectures and technology design principles to create space for accelerated innovation and, more specifically, enable the race to drive value with AI. At this point, MACH is no longer just an IT differentiator. For organizations looking to thrive in the age of AI, it is now very much a business differentiator.