IN-PERSON
MACH & THE MACHINE
Thu Aug 29 2024 · Amphitheatre, Level 12, WPP Campus, Sea Containers House, 18 Upper Ground, London, SE1 9RQ
Opportunities for Ai, Enabled by MACH Technology
MACH today represents a new phase of opportunity for how businesses connect with customers, and employ the technology that powers customer experiences and the creativity that fuels brand loyalty.
A new era defined by leveraging MACH architectures and technology design principles to create space for accelerated innovation and, more specifically, enable the race to drive value with AI. At this point, MACH is no longer just an IT differentiator. For organizations looking to thrive in the age of AI, it is now very much a business differentiator.
IMMERSE
Digital consumer experiences will be unrecognisable by the end of the decade
Join us at this Summer edition of the WPP MACH community campus event series to immerse with peers, WPP leaders and technology partners as we spotlight insights, inspirational stories, innovation and shed light on how WPP and our partners are enabling brands to pivot the opportunities of Ai, fueled by a MACH technology and design principles.
Please note that this event is in-person-only, hosted at WPP’s London Campus, level 12, Sea Containers House, London. Places are limited.
Please RSVP to machpartnerships@wpp.com
INSPIRATION
Agenda
03:00 – Guest Registration & Refreshments
03:20 Welcome Introduction.
Jimmy Adams, VP Global MACH & Digital Shelf Partnerships, WPP
03:30 Spotlight - Recreating the luxury in-store experience and delighting Michael Kors customers through Ai assisted personalised digital shopping experiences.
Harry Hanson-Smith, VP Europe, Dynamic Yield, a Mastercard Company
03:50 Spotlight - Redefining Customer Engagement with AI: Lessons from the Forefront of Digital Transformation.
Rob Murphy, Global SVP, mParticle
04:15 Break & Refreshments
04:30 Spotlight – AI-Driven Efficiency: The Catalyst for Creative Brilliance.
Jordan Maahs, Partner Solutions and Abi Tucker, Global VP, Strategic Partnerships, Braze
05:00 Fireside Discussion - Navigating a new frontier of Content Chaos and Ai innovation with MACH.
Charlie Bell, Snr Director, Solution Engineering, Contentful and Mark Deal, Technology Strategy Director, VML
05:25 – Closing Comments