MACH today represents a new phase of opportunity for how businesses connect with customers, and employ the technology that powers customer experiences and the creativity that fuels brand loyalty. A new era defined by leveraging MACH architectures and technology design principles to create space for accelerated innovation and, more specifically, enable the race to drive value with AI.

At this point, MACH is no longer just an IT differentiator. For organizations looking to thrive in the age of AI, it is now very much a business differentiator.

Join us at this Summer edition of the WPP MACH Visions campus event series to immerse with WPP leaders, brands and technology partners as we spotlight insights, inspirational stories, innovation and the possibilities of Ai, enabled by composable strategies and MACH technology.

VML has announced the launch of the first-ever Asia-Pacific MACHathon – inviting innovators, big thinkers, and technology enthusiasts to prove the power of MACH (Microservices based, API-first, Cloud-native SaaS and Headless) for solving real-world problems.

The MACH Alliance was established in June 2020 to help companies take advantage of the most innovative and flexible enterprise technologies available. This hackathon will have teams will hunker down for seven days to harness the power of MACH - after all just a spark of an idea can ignite a game-changing improvement or innovation. The event brings composable architecture movement to the region with a line-up of judges from L’Oreal, SCBx and The Peninsula Hotels.

Registrations are now open for the week-long event, starting April 23, where developers, designers, and creatives will come together to produce MACH solutions and demos for a real-world brief.

Organized by VML, in partnership with MACH Alliance, entries will be judged by a panel of APAC’s top brand and technology leaders and will stand the chance to bring home part of the $4.7K USD prize pool.

For more information, and to register your team, go here.

The MACH and composability technology movement is poised to transform how businesses connect with customers and employ the technology that powers customer experiences and the creativity that fuels brand loyalty.

Join us at this festive London edition of the series to immerse with WPP leaders, brands and technology partners as we spotlight insights, inspirational stories, innovation and the possibilities of MACH and composable.