Contentful + Vercel + Wunderman Thompson
Hydrow
- Case
Hydrow: Championing Composability
Hydrow recognises that the continued success of its business depends on content. Hydrow is revolutionising rowing with its in-home rowing machines and live virtual workouts.
SOLUTION
Composable Content
For Hydrow, creators of the premier, immersive rowing machine plus live outdoor reality workouts, synchronicity is key. Momentum matters. To showcase their best-in-class fitness destination, the D2C brand instituted a composable commerce solution that delivers faster, richer content interactions. This flexible foundation was the opportunity to improve upon their integrated training application, commerce site, and blog.
Leveraging the power of contentful and Next.js, hosted by Vercel, Hydrow delivers a premium and precise experience, with both internal and consumer benefits. Empowering the editorial and marketing teams to author changes without developer intervention means website updates happen in real-time. This priority capability impacts many facets of content including pricing, promotions, and product updates.