About
Adopted by WPP, the MACH and composable approach and technologies, support brands, where every component is pluggable, scalable, adaptable, headless, and can be continuously improved through agile development and creative imagination to meet brands evolving objectives and consumer demands.
The Tech
The MACH industry standard and philosophy
WPP's MACH and composable experience and certification gives enterprises confidence they are choosing best-in-class capability that can deliver future-proof technology enabled outcomes.
MACH technologies support a swappable enterprise tech stack in which every component is pluggable, scalable, replaceable, and can be continuously improved through agile development to meet evolving business requirements. MACH (microservices, API-first, cloud-native SaaS, headless) are the design principles behind modern enterprise technology. Built to integrate easily, these technologies are helping companies untangle and step off their legacy tools. With a modular design, MACH solutions give businesses the freedom to choose from the best tools on the market today and provide a structure that makes it easy to add, replace, or remove technologies in the future.
This composable and swappable architecture means that enterprises are essentially facing their last major replatforming effort and, instead, can continuously evolve their ecosystem piece by piece on a daily basis.
THE COMMMUNITY
The MACH Alliance
WPP companies AKQA and VML are proud certified members of The MACH Alliance, a not-for-profit industry body that advocates for open and best-of-breed tech ecosystems. The MACH Alliance aims to educate and support the industry as a whole on what to look out for when embarking on the journey to composable and MACH.
The People
WPP are experts who have been through the entire transition already
With over a decade of experience and teams worldwide delivering MACH and composable capabilities and projects for brands, WPP is empowered to natively help brands navigate the right tools and frameworks that are highly flexible and adaptable to unique needs and unique creative customer experiences, and leverage the latest advancements in cloud and design principles.
Building fast, and available experiences at scale and working with cutting-edge technologies brings the opportunities to life far ahead of the competition.
(We've been building with MACH before MACH was even a named industry standard)